Every industry has its own three numbers.
A health practice doesn't measure success the way a marketing agency does. A real estate agent's numbers look different than a photographer's. Which is why most generic "business coach" advice misses what actually matters for YOUR specific business.
These six sessions are industry-specific. One hour, with me (and Hex). I'll walk you through the three metrics every CEO should know by heart — the ones you should be able to answer the way you answer "how old are you."
"Honey — your bookkeeper can tell you what happened. Your accountant can tell you what you owe. Only you can decide what to do with any of it. That's your job. Let's make sure you can do it in any room."
— Hex
Tue · Nov 17 · 7 PM ET
Your Practice's Vital Signs
Medical · Chiropractic · Massage · Mental Health · Wellness · Nutrition
The three numbers you should know by heart as a practice CEO — not learn, KNOW. For the moments when a lender, prospective partner, or interested stranger asks and your bookkeeper isn't in the room.
$147
60 Minutes · Live
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Wed · Nov 18 · 7 PM ET
Between Closings: The Cash Flow Nobody Taught You
Solo Agents · Small Teams · Luxury · Volume
The three numbers every agent should know by heart — net GCI, pending-to-close conversion, and the commission cycle gap that eats your cash. For the moment a lender, referral partner, or investor asks and you've got nothing but a vague range.
$147
60 Minutes · Live
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Thu · Nov 19 · 7 PM ET
Scope Creep & Other Confessions
Lawyers · Accountants · Financial Pros · Consultants
Realization rate vs. effective hourly rate. Matter-level profitability. Scope creep. The three numbers every solo and small-firm professional should know by heart — for the bar association mixers, lateral conversations, and co-counsel pitches where "I'd have to pull some numbers" is the wrong answer.
$147
60 Minutes · Live
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Thu · Nov 19 · 12 PM ET
The Retention Metric You're Not Looking At
Business · Life · Executive Coaches · Consultants · Creators
Retention rate. LTV by offer tier. Margin by delivery format. The three numbers that separate coaches who scale from coaches who stay stuck at $200K — for the podcast interviews, partnership calls, and referral conversations where vague answers lose the opportunity.
$147
60 Minutes · Live
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Fri · Nov 20 · 7 PM ET
The Agency Autopsy: Which Clients Are Actually Profitable
PR · Design · Social · Content · Digital Marketing Agencies
Real net margin (most owners think they're at 30-40%, Promethean data says they're at 13%). Client concentration risk. Project bleed. The three numbers that make you an agency CEO acquirers want to meet — in rooms where ballpark numbers lose the preliminary conversation.
$147
60 Minutes · Live
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Sat · Nov 21 · 11 AM ET
Beyond the Session Fee: The Money You're Not Collecting
Photography · Video · Fine Art · Design · Music
Revenue mix across sessions, prints, and licensing. Margin by format. Admin time you're not billing. The three numbers that mark you as an artist who ALSO runs a real business — for the gallerist, licensing agent, or art director deciding whether to bet on you.
$147
60 Minutes · Live
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"Honestly, if you haven't taken my quiz yet — do that first. It'll tell you which room you actually need to be in. Then meet me there."
— Hex 🌟